ANDY Awards

Creative Award

New York, United States

New Search

Print View

Update

Get The Glass - Milk

Brand Milk

Advertiser California Milk Processor Board

Agencies Goodby Silverstein & Partners, San Francisco, Morton Jankel Zander (MJZ), New York, Spot Welders, Venice, Beacon Street, Venice

Country United States

Business Sectors Milk & Milk Based, Dairy Products & Eggs

Media Television, Web Site, Web Film, Case Study

Developed by longtime CMPB advertising partners, San Francisco-based Goodby, Silverstein & Partners, GET THE GLASS aims to reposition milk as a precious commodity not to be taken for granted. In this campaign consumers get to see milk through the eyes of the ailing Adachi family, desperate for milk and its healing powers.