ANDY Awards

Creative Award

New York, United States

Update

Milk - "The Case"

816

Title	The Case
Agency	Goodby Silverstein & Partners
Campaign	Get The Glass - Milk
Advertiser	California Milk Processor Board
Brand	Milk
Date of First Broadcast/Publication	2007 / 3
Product	gettheglass.com
Business Sector	Milk & Milk Based
Tagline	got milk?
Story	Developed by longtime CMPB advertising partners, San Francisco-based Goodby, Silverstein & Partners, GET THE GLASS aims to reposition milk as a precious commodity not to be taken for granted. In this campaign consumers get to see milk through the eyes of the ailing Adachi family, desperate for milk and its healing powers.
Media Type	Television
Length	30 seconds
Editing Company	Spot Welders
Executive Creative Director	Jeff Goodby
Creative Director	Pat McKay
Copywriter	Pat McKay
Creative Director	Feh Tarty
Art Director	Feh Tarty
Broadcast Producer	Michael Damiani
Account Executive	Robert Riccardi
Account Director	Martha Jurzynski
Production Company	Morton Jankel Zander (MJZ)
Music Company / Composer	Beacon Street