andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Milk - "Get the Glass Game" by ANDY Awards 2008

Filter results by

TitleGet the Glass Game
Agency
Campaign Get The Glass - Milk
Advertiser California Milk Processor Board
Brand Milk
PostedApril 2008
Business Sector Milk & Milk Based
Tagline got milk?
Media Type Case Study
Length
Market United States
AI Description The 'Get the Glass Game' campaign by the California Milk Processor Board, created by Goodby Silverstein & Partners, is set in a dark and mysterious world. The visual narrative follows the Adachi family who, suffering from life without milk, embark on a daring quest to retrieve a coveted glass of milk. The campaign incorporates an interactive board game where players assist the Adachis in their mission to break into Fort Fridge, navigating through five challenges themed around milk's benefits. The visual style is dramatic, with blue hues and a futuristic, yet retro feel. The ad showcases scenes featuring wild postings and magazine ads reminiscent of classic board game marketing. It highlights the enthusiasm of participants who were so engaged they shared cheats and hacks to attain high scores. With its combination of animation, engaging storytelling, and a call to action to get the glass, the ad emphasizes the importance and allure of milk in a playful and competitive manner.