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ANDY Awards

Creative Award
New York, United States
Milk - "Get The Glass Game" by ANDY Awards 2008

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TitleGet The Glass Game
Agency
Campaign Get The Glass - Milk
Advertiser California Milk Processor Board
Brand Milk
PostedOctober 2007
Business Sector Milk & Milk Based
Tagline got milk?
Media Type Web Film
Length
Market United States
More Information www.gettheglass.com
AI Description In this playful and adventurous ad, viewers follow the story of the Adachi family, who are virtual fugitives trying to navigate a world without milk. The plot revolves around their mission to break into 'Fort Fridge' and attain the 'power of the glass'. The ad uses 3D animation with dark, mysterious, and whimsical elements that depict the journey filled with various hurdles, including avoiding capture by law enforcement and the dreaded 'Milk-a-trez'. The campaign creatively encapsulates the concept of a board game come to life, urging players to explore challenges at gettheglass.com. Throughout, there's a sense of adventurous quest interwoven with humor, aiming to engage the audience with the theme of milk's indispensable role in daily life.
Copywriter
Copywriter
Art Director
Creative Director