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ANDY Awards

Creative Award
New York, United States
Milk - "Get The Glass Game" by ANDY Awards 2008

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TitleGet The Glass Game
Agency
Campaign Get The Glass - Milk
Advertiser California Milk Processor Board
Brand Milk
Date of First Broadcast/Publication 2007 / 3
Product gettheglass.com
Business Sector Milk & Milk Based
Tagline got milk?
Story Online GET THE GLASS closely resembles a traditional board game with virtual “spaces” and mouse- maneuvered “dice.” While the look and feel of the game hearkens back to a time when families played board games together around the fire, this game is decidedly contemporary employing complex, flash animation graphics.
Media Type Web Site
More Information www.gettheglass.com
AI Description The "Get The Glass Game" campaign is a digital board game created for the California Milk Processor Board. The ad, designed like a classic board game, is interactive and requires players to maneuver dice and navigate through virtual spaces. The game effectively blends nostalgia with modern technology, utilizing flash animation to create a visually engaging experience. The visual theme combines three-dimensional graphics that mimic a traditional family board game setting. The central objective appears to revolve around a glass of milk, symbolized by a large, illuminated glass that stands prominently on the game board. The game encourages family participation and strategic thinking as players work together to achieve their goals. The tagline "got milk?" connects this entertaining experience back to the milk brand, emphasizing the health benefits of milk in a fun and engaging format.
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