Milk - "The Glass (60 sec)" by ANDY Awards 2008

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TitleThe Glass (60 sec)
Agency
Campaign Get The Glass - Milk
Advertiser California Milk Processor Board
Brand Milk
Date of First Broadcast/Publication 2007 / 3
Product gettheglass.com
Business Sector Milk & Milk Based
Tagline got milk?
Story Developed by longtime CMPB advertising partners, San Francisco-based Goodby, Silverstein & Partners, GET THE GLASS aims to reposition milk as a precious commodity not to be taken for granted. In this campaign consumers get to see milk through the eyes of the ailing Adachi family, desperate for milk and its healing powers.
Media Type Television
Length
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Executive Creative Director
Creative Director
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Creative Director
Art Director
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Account Executive
Account Director
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