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ANDY Awards

Creative Award
New York, United States
Milk - "Gettheglass.com" by ANDY Awards 2008

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TitleGettheglass.com
Agency
Campaign Get The Glass - Milk
Advertiser California Milk Processor Board
Brand Milk
PostedJune 2007
Business Sector Milk & Milk Based
Media Type Web Site
Market United States
More Information www.gettheglass.com
AI Description The 'Gettheglass.com' advertisement by the California Milk Processor Board, created by Goodby Silverstein & Partners in 2007, is an interactive online experience. It features a dark, mysterious island with rich 3D visuals, inviting users to embark on an adventurous quest. Central to the island is a large glass of milk, symbolizing the goal. The island consists of several structures, each with its own intrigue. Dark, moody clouds offer a sense of mysticism. The ad encourages exploration and playing the game, providing a captivating and immersive experience that combines adventure with the thematic importance of milk.