The Shooting

Brand Articulo 19
Agencies Grey Mexico, Mexico City, Oriental Films, Chicago
Country Mexico
Activity Institutional/Public Interest/Non-Profit Org.
Media Television, Billboard, Digital
Mexico is one of the most dangerous countries in the world for journalists. More than 200 journalists have been killed or disappeared since 2000 and in 98% of cases, justice is never served. On March 24, the International Day for the Right to the Truth, Article 19 launched "The Shooting," in collaboration with La Unión, a local newspaper founded by Moisés Sánchez - one of the many journalists murdered for reporting the truth. This campaign turns a deadly statistic into a human story, with a powerful metaphor: "shooting" as both pressing the shutter of a camera and pulling the trigger of a gun. Through this campaign, we exposed the violence journalists in Mexico face every single day.
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Awards (2)

  • Gold Andy - CRAFT
  • Gold Andy - IDEA

Ads (6)