Articulo 19 - "Don't Shoot the Messenger" by ANDY Awards 2026
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Articulo 19 - "Don't Shoot the Messenger"
This ad is part of the ACT Responsible Collection
- Brand: Articulo 19
- Country: Mexico
- Advertiser: Articulo 19
| Title | Don't Shoot the Messenger |
| Agency | Grey Mexico |
| Campaign | The Shooting |
| Advertiser | Articulo 19 |
| Brand | Articulo 19 |
| Date of First Broadcast/Publication | 2025 / 3 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Mexico is one of the most dangerous countries in the world for journalists. More than 200 journalists have been killed or disappeared since 2000 and in 98% of cases, justice is never served. On March 24, the International Day for the Right to the Truth, Article 19 launched "The Shooting," in collaboration with La Unión, a local newspaper founded by Moisés Sánchez - one of the many journalists murdered for reporting the truth. This campaign turns a deadly statistic into a human story, with a powerful metaphor: "shooting" as both pressing the shutter of a camera and pulling the trigger of a gun. Through this campaign, we exposed the violence journalists in Mexico face every single day. |
| Media Type | Billboard |
| AI Description | This impactful ad by Articulo 19 features a dramatic scene on a city rooftop, under the evening sky. A figure dressed in dark clothing, marked with the word 'Press', peers through a camera lens positioned like a weapon. The cityscape and the moody, blue-toned sky emphasize the metaphorical connection between a camera and a gun, highlighting the perilous environment journalists face in Mexico. The words "Don't Shoot the Messenger" appear boldly, underscoring the risk to those who seek to reveal the truth. The ad brings attention to the alarming statistic that a journalist is targeted every 13 hours in Mexico, aiming to spread awareness of violence against journalists and push for justice. |
| Chief Creative Officer | Gabriel Schmitt |
| Creative Partner | Diego Medvedocky |
| Creative Partner | Costanza Rossi |
| Producer | Emiliano Alvarenga |
| Creative Team | Florencia Kessler |
| Creative Team | Catrina Ramos |
| Lead Creative | Emma Tonetti |
| Chief Executive Officer (CEO) | Coral Arnedo |
| Chief Creative Officer | Alexis Ospina |
| Executive Creative Director | Mauricio Guerrero |
| Creative Director | Mario Berber |
| Creative Director | Ricardo Reyes |
| Copywriter | Paola Berman |
| Art Director | Marco Oseguera |
| Account Director | Maritza Velásquez |
| Head of Production | Julieta Napoli |
| Assistant Producer | Leah Pages |
| Copywriter | Xel Ha Neri |