Articulo 19 - "Truth Isn't Bulletproof " by ANDY Awards 2026
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Articulo 19 - "Truth Isn't Bulletproof "
This ad is part of the ACT Responsible Collection
- Brand: Articulo 19
- Country: Mexico
- Advertiser: Articulo 19
| Title | Truth Isn't Bulletproof |
| Agency | Grey Mexico |
| Campaign | The Shooting |
| Advertiser | Articulo 19 |
| Brand | Articulo 19 |
| Date of First Broadcast/Publication | 2025 / 3 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Mexico is one of the most dangerous countries in the world for journalists. More than 200 journalists have been killed or disappeared since 2000 and in 98% of cases, justice is never served. On March 24, the International Day for the Right to the Truth, Article 19 launched "The Shooting," in collaboration with La Unión, a local newspaper founded by Moisés Sánchez - one of the many journalists murdered for reporting the truth. This campaign turns a deadly statistic into a human story, with a powerful metaphor: "shooting" as both pressing the shutter of a camera and pulling the trigger of a gun. Through this campaign, we exposed the violence journalists in Mexico face every single day. |
| Media Type | Billboard |
| AI Description | The ad prominently features a dark, gritty urban scene showcasing an old yellow car approached by a figure holding what appears to be a camera or a gun. This image starkly contrasts the weapon's destructive power with the power of truth as symbolized by the camera. The somber and tense atmosphere underscores the danger journalists face, particularly in Mexico, a theme reinforced by the text "Truth Isn’t Bulletproof,” emphasizing the risks involved in seeking and reporting truth. It's a powerful visual metaphor about the ongoing violence against journalists, urging viewers to consider the high stakes of freedom of expression in hostile environments. |
| Chief Creative Officer | Gabriel Schmitt |
| Creative Partner | Diego Medvedocky |
| Creative Partner | Costanza Rossi |
| Producer | Emiliano Alvarenga |
| Creative Team | Florencia Kessler |
| Creative Team | Catrina Ramos |
| Lead Creative | Emma Tonetti |
| Chief Executive Officer (CEO) | Coral Arnedo |
| Chief Creative Officer | Alexis Ospina |
| Executive Creative Director | Mauricio Guerrero |
| Creative Director | Mario Berber |
| Creative Director | Ricardo Reyes |
| Copywriter | Paola Berman |
| Art Director | Marco Oseguera |
| Account Director | Maritza Velásquez |
| Head of Production | Julieta Napoli |
| Assistant Producer | Leah Pages |
| Copywriter | Xel Ha Neri |