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ANDY Awards

Creative Award
New York, United States
Articulo 19 - "The Shooting" by ANDY Awards 2026

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TitleThe Shooting
Agency
Campaign The Shooting
Advertiser Articulo 19
Brand Articulo 19
Date of First Broadcast/Publication 2025 / 3
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Mexico is one of the most dangerous countries in the world for journalists. More than 200 journalists have been killed or disappeared since 2000 and in 98% of cases, justice is never served. On March 24, the International Day for the Right to the Truth, Article 19 launched "The Shooting," in collaboration with La Unión, a local newspaper founded by Moisés Sánchez - one of the many journalists murdered for reporting the truth. This campaign turns a deadly statistic into a human story, with a powerful metaphor: "shooting" as both pressing the shutter of a camera and pulling the trigger of a gun. Through this campaign, we exposed the violence journalists in Mexico face every single day.
Media Type Digital
Length
AI Description The ad "The Shooting" by Articulo 19 highlights the danger journalists in Mexico face. The video starts with a warning about gun violence, setting an intense tone. A man buys a cigarette from a street vendor in a gritty urban setting. Suddenly, chaos ensues with an explosion nearby, sending the man and others to the ground, surrounded by flames and smoke. The scene is chaotic and tense, with high energy and fear prevalent. Photographers are seen amidst the turmoil, capturing the events, symbolizing their role in shooting for truth. The ad contrasts taking photos with the act of violence, emphasizing the metaphorical shooting. Black and white scenes depict masked figures with guns, underlying the looming danger. The ad concludes with stark text: “We shoot for the truth. They shoot to silence us,” driving home a powerful message about the violence against journalists and a call to action to protect them.
Production Company
Art Director
Associate Creative Director
Associate Creative Director
Chief Creative Officer
Chief Marketing Officer (CMO)
Creative Director
Creative Director
Director Charlie Gutiérrez
Director
Director of Photography (DOP)
Executive Creative Director
Global Chief Creative Officer
Producer
Sound Designer
Executive Producer
Executive Producer
Executive Producer
Executive Producer
Global Creative Partner
Senior Copywriter
Senior Producer
Account Director
Actor / Celebrity Germán Valdés
Actor / Celebrity Enrique Arreola
Color Grading
Color Grading
Costume Design
Global Craft Partner
Global Creative Reputation
Global Head of Creative Excellence
Global Producer
Global Sr. Creative Manager
Line Producer
Music
Post Production
Post Production
VFX
Chief Creative Officer
Creative Partner
Creative Partner
Producer
Creative Team
Creative Team
Lead Creative
Chief Executive Officer (CEO)
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Account Director
Head of Production
Assistant Producer
Copywriter