Articulo 19 - "Journalism Needs Some Backup" by ANDY Awards 2026
Filter results by
Articulo 19 - "Journalism Needs Some Backup"
This ad is part of the ACT Responsible Collection
- Brand: Articulo 19
- Country: Mexico
- Advertiser: Articulo 19
| Title | Journalism Needs Some Backup |
| Agency | Grey Mexico |
| Campaign | The Shooting |
| Advertiser | Articulo 19 |
| Brand | Articulo 19 |
| Date of First Broadcast/Publication | 2025 / 3 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Mexico is one of the most dangerous countries in the world for journalists. More than 200 journalists have been killed or disappeared since 2000 and in 98% of cases, justice is never served. On March 24, the International Day for the Right to the Truth, Article 19 launched "The Shooting," in collaboration with La Unión, a local newspaper founded by Moisés Sánchez - one of the many journalists murdered for reporting the truth. This campaign turns a deadly statistic into a human story, with a powerful metaphor: "shooting" as both pressing the shutter of a camera and pulling the trigger of a gun. Through this campaign, we exposed the violence journalists in Mexico face every single day. |
| Media Type | Billboard |
| AI Description | The ad is a striking and thought-provoking image that highlights the dangers faced by journalists in Mexico. It features a photojournalist crouching in a decaying urban setting, holding a camera as if ready to capture a moment. The atmosphere is tense and gritty, with graffiti-covered walls and uncared-for vegetation around. This visual metaphor equates the act of taking pictures with the peril journalists face when exposing the truth in a violence-ridden environment. The text "Journalism Needs Some Backup" boldly emphasizes the urgent need for support and protection for those committed to telling the truth. The campaign is presented in muted colors to reflect the seriousness and gravity of the issue, urging viewers to become aware and act against the ongoing violence against journalists. |
| Chief Creative Officer | Gabriel Schmitt |
| Creative Partner | Diego Medvedocky |
| Creative Partner | Costanza Rossi |
| Producer | Emiliano Alvarenga |
| Creative Team | Florencia Kessler |
| Creative Team | Catrina Ramos |
| Lead Creative | Emma Tonetti |
| Chief Executive Officer (CEO) | Coral Arnedo |
| Chief Creative Officer | Alexis Ospina |
| Executive Creative Director | Mauricio Guerrero |
| Creative Director | Mario Berber |
| Creative Director | Ricardo Reyes |
| Copywriter | Paola Berman |
| Art Director | Marco Oseguera |
| Account Director | Maritza Velásquez |
| Head of Production | Julieta Napoli |
| Assistant Producer | Leah Pages |
| Copywriter | Xel Ha Neri |