IKEA: Cook This Page
Brand
IKEA Canada
Advertiser
IKEA
Agency
Leo Toronto
Country
Canada
Activity
Drugstores, Specialty Stores
Media
Promotional Products, Direct Response, Case Study
The Ikea Cook This Page recipe series was created to show people that getting creative in the kitchen can be deliciously easy. Recipe posters were placed in Ikea stores across Canada so customers could take them home and get inspired.The recipes were printed on parchment cooking paper. People filled in the blanks with the relevant ingredients, rolled the page, cooked it, and then sat down to eat! The ingredient blanks were perfectly sized to let users see how much sauce or salt or chive to add. Each recipe incorporated Ikea food and kitchen items.
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Awards (3)
- Gold - Graphic Design | Direct Response
- Gold - Retail Foods | Promotional Items
- Bronze - Package Design | Promotional Items
