IKEA Canada - "IKEA: Cook This Page" by ANDY Awards 2017
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IKEA Canada - "IKEA: Cook This Page"
- Brand: IKEA Canada
- Country: Canada
- Advertiser: IKEA
| Title | IKEA: Cook This Page |
| Agency | Leo Toronto |
| Campaign | IKEA: Cook This Page |
| Advertiser | IKEA |
| Brand | IKEA Canada |
| Posted | April 2017 |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Promotional Products |
| AI Description | The IKEA Cook This Page ad showcases a creative concept for cooking made simple and fun. The campaign introduces parchment paper with printed easy-to-follow recipes. It features a visually engaging layout with illustrations indicating where ingredients like salmon and lemon slices are to be placed directly on the paper. This interactive approach allows users to follow the instructions by filling in these blanks, rolling up the parchment, and cooking the pre-measured amount of each ingredient. This visually appealing design makes cooking an enjoyable and less intimidating task, promoting the idea that creativity in the kitchen can be both accessible and delightful. |
| Chief Creative Officer | Judy John |
| Creative Director | Lisa Greenberg |
| Group Creative Director | Anthony Chelvanathan |
| Group Creative Director | Steve Persico |
| Art Director | Anthony Chelvanathan |
| Copywriter | Steve Persico |
| Designer | Anthony Chelvanathan |
| Graphic Artist | Robin Osmond |
| Agency Producer | Franca Piacente |
| Agency Producer | Alexandra Postans |
| Agency Producer | Gord Cathmoir |
| Agency Producer | Anne Peck |
| Agency Producer | Carly Price |
| Photographer | Arash Moallemi |
| Videographer | Jonathan Lajoie |
| Editor | David Nakata |
| Account Director | Allison Litzinger |
| Account Director | Emily Robinson |
| Account Supervisor | Rebecca Simon |
| Chief Strategy Officer | Brent Nelsen |
| Group Planning Director | Tahir Ahmad |