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ANDY Awards

Creative Award
New York, United States
IKEA Canada - "IKEA: Cook This Page" by ANDY Awards 2017

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TitleIKEA: Cook This Page
Agency
Campaign IKEA: Cook This Page
Advertiser IKEA
Brand IKEA Canada
PostedApril 2017
Business Sector Drugstores, Specialty Stores
Media Type Direct Response
AI Description The ad showcases IKEA's 'Cook This Page' promotion, where customers are encouraged to use printed recipe sheets designed for cooking. The visuals depict three recipes: meatball, shrimp, and crumble, each with a step-by-step layout. The sheets display outlines of ingredients to arrange directly on them, making cooking intuitive.

Each image includes a package of the main ingredient, a recipe sheet with drawn outlines, and a finished dish. The lower part of the ad highlights demonstrations in-store, with participants actively engaging and learning.

The campaign emphasizes simplicity in cooking, making it accessible and fun for individuals of all ages. Demonstrators aid potential customers in navigating the innovative cooking approach, promoting IKEA's unique blend of design and functionality. The color scheme and layout are clean and modern, reflecting IKEA's brand aesthetic.
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