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Creative Award
New York, United States
IKEA Canada - "IKEA: Cook This Page" by ANDY Awards 2017

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TitleIKEA: Cook This Page
Agency
Campaign IKEA: Cook This Page
Advertiser IKEA
Brand IKEA Canada
PostedApril 2017
Business Sector Drugstores, Specialty Stores
Media Type Promotional Products
AI Description The IKEA 'Cook This Page' campaign creatively combines kitchen recipes with an interactive approach to cooking. It features a series of parchment paper sheets with printed templates of different recipes, including meatballs, shrimp, and crumble. Customers are instructed to place the ingredients directly onto the paper following the outlines. Once the ingredients are arranged, the paper can be folded up and placed in the oven or on the stove as a cooking method. The campaign also demonstrates this concept in-store, engaging customers by showing them the ease and practicality of cooking this way. Each sheet focuses on a playful and modern design, encouraging people to partake in home cooking with simplicity and fun. The concept elevates the cooking experience by integrating aesthetics and practicality, aiming to make meal preparation accessible and enjoyable for families and food enthusiasts.
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