IKEA Canada - "IKEA: Cook This Page" by ANDY Awards 2017
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IKEA Canada - "IKEA: Cook This Page"
- Brand: IKEA Canada
- Country: Canada
- Advertiser: IKEA
| Title | IKEA: Cook This Page |
| Agency | Leo Toronto |
| Campaign | IKEA: Cook This Page |
| Advertiser | IKEA |
| Brand | IKEA Canada |
| Posted | June 2017 |
| Business Sector | Drugstores, Specialty Stores |
| Story | The Ikea Cook This Page recipe series was created to show people that getting creative in the kitchen can be deliciously easy. Recipe posters were placed in Ikea stores across Canada so customers could take them home and get inspired.The recipes were printed on parchment cooking paper. People filled in the blanks with the relevant ingredients, rolled the page, cooked it, and then sat down to eat! The ingredient blanks were perfectly sized to let users see how much sauce or salt or chive to add. Each recipe incorporated Ikea food and kitchen items. |
| Media Type | Case Study |
| Length | |
| AI Description | The IKEA "Cook This Page" campaign showcases a creative way to simplify cooking with specially designed parchment paper. The campaign targets hesitant home cooks by offering an easy and fun way to prepare meals using IKEA's recipe posters. These posters, available in IKEA stores across Canada, feature fill-in-the-blank recipes printed with food-safe ink, allowing users to simply add the right amount of ingredients directly onto the parchment. The visual tutorial includes easy-to-follow illustrations in exact proportions, guiding consumers in cooking a complete meal. Each recipe incorporates IKEA food products, demonstrating how accessible and enjoyable cooking can be. With clean, minimalistic design and a focus on creativity, the campaign inspires people to step out of their cooking routine and try new recipes effortlessly. |
| Chief Creative Officer | Judy John |
| Creative Director | Lisa Greenberg |
| Group Creative Director | Anthony Chelvanathan |
| Group Creative Director | Steve Persico |
| Art Director | Anthony Chelvanathan |
| Copywriter | Steve Persico |
| Designer | Anthony Chelvanathan |
| Graphic Artist | Robin Osmond |
| Agency Producer | Franca Piacente |
| Agency Producer | Alexandra Postans |
| Agency Producer | Gord Cathmoir |
| Agency Producer | Anne Peck |
| Agency Producer | Carly Price |
| Photographer | Arash Moallemi |
| Videographer | Jonathan Lajoie |
| Editor | David Nakata |
| Account Director | Allison Litzinger |
| Account Director | Emily Robinson |
| Account Supervisor | Rebecca Simon |
| Chief Strategy Officer | Brent Nelsen |
| Group Planning Director | Tahir Ahmad |