IKEA Canada - "IKEA: Cook This Page" by ANDY Awards 2017
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IKEA Canada - "IKEA: Cook This Page"
- Brand: IKEA Canada
- Country: Canada
- Advertiser: IKEA
| Title | IKEA: Cook This Page |
| Agency | Leo Toronto |
| Campaign | IKEA: Cook This Page |
| Advertiser | IKEA |
| Brand | IKEA Canada |
| Posted | April 2017 |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Direct Response |
| AI Description | The IKEA ad titled "Cook This Page" showcases an innovative way to cook using IKEA's parchment paper recipes. The visual features a beautifully laid out salmon recipe, with ingredients displayed on a parchment sheet, illustrating where to place them on the page. The simplicity and cleanliness of the layout make it easy for anyone to follow. The different stages of preparation, from raw ingredients on the parchment to the cooked dish, are highlighted, providing a step-by-step guide. Emphasizing creativity and ease, the ad suggests that cooking can be straightforward and enjoyable. The IKEA logo is present, reinforcing brand recognition and trust. |
| Chief Creative Officer | Judy John |
| Creative Director | Lisa Greenberg |
| Group Creative Director | Anthony Chelvanathan |
| Group Creative Director | Steve Persico |
| Art Director | Anthony Chelvanathan |
| Copywriter | Steve Persico |
| Designer | Anthony Chelvanathan |
| Graphic Artist | Robin Osmond |
| Agency Producer | Franca Piacente |
| Agency Producer | Alexandra Postans |
| Agency Producer | Gord Cathmoir |
| Agency Producer | Anne Peck |
| Agency Producer | Carly Price |
| Photographer | Arash Moallemi |
| Videographer | Jonathan Lajoie |
| Editor | David Nakata |
| Account Director | Allison Litzinger |
| Account Director | Emily Robinson |
| Account Supervisor | Rebecca Simon |
| Chief Strategy Officer | Brent Nelsen |
| Group Planning Director | Tahir Ahmad |