BrandCallen-Lorde, Metropolitan Transportation Authority, Nyc Lgbt Historic Sites Pro
AdvertiserCallen-Lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites Pro
AgenciesArea 23, New York, LADO Animation, Weber Shandwick New York
CountriesUnited States, Brazil
ActivityPublic Transport, Mass Transit
MediaCase Study
When the famous “voice” of the New York City subway came out as a transgender woman, it was an ideal moment to promote trans awareness and acceptance in the subway itself.