Callen-Lorde, Metropolitan Transportation Authority, Nyc Lgbt Historic Sites Pro - "In Transit 2 (Board)" by ANDY Awards 2025
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Callen-Lorde, Metropolitan Transportation Authority, Nyc Lgbt Historic Sites Pro - "In Transit 2 (Board)"
This ad is part of the ACT Responsible Collection
- Brand: Callen-Lorde, Metropolitan Transportation Authority, Nyc Lgbt Historic Sites Pro
- Country: United States
- Advertiser: Callen-Lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites Pro
| Title | In Transit 2 (Board) |
| Agency | Area 23 |
| Campaign | In Transit |
| Advertiser | Callen-Lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites Pro |
| Brand | Callen-Lorde, Metropolitan Transportation Authority, Nyc Lgbt Historic Sites Pro |
| Posted | February 2025 |
| Business Sector | Public Transport, Mass Transit |
| Tagline | Connection is available to understanding trans people |
| Story | When the famous “voice” of the New York City subway came out as a transgender woman, it was an ideal moment to promote trans awareness and acceptance in the subway itself. |
| Media Type | Case Study |
| Length | |
| Market | Brazil |
| AI Description | The ad is part of the 'In Transit 2 (Board)' campaign, which prominently features a large billboard in a New York City subway station. The billboard caption reads, 'Connection is available to understanding trans people,' coupled with graphics representing the NYC subway lines. A QR code is present on the board, suggesting digital engagement, likely with a related podcast. The campaign highlights the story of the NYC subway's famous voice, who came out as transgender, thus framing the ad around themes of awareness, understanding, and visibility. The billboard uses bold, modern design and colorful elements symbolic of diversity and inclusion. Accompanying the visual is text from Binnie Wainwright expressing sentiments about visibility and understanding, reinforcing the message of connection and acceptance in public spaces. The elements create a supportive and empowering atmosphere, inviting commuters to engage in this societal dialogue. |
| Production Company | LADO Animation |
| Media Agency | Weber Shandwick New York |
| Chief Creative Officer | Tim Hawkey |
| Group Creative Director | David Traini |
| Creative Director | Thiago Fernandes |
| Creative Director | Widerson Souza |
| Creative Director | Victor Afonso |
| Associate Creative Director | renan bulgari |
| Art Lead | renan bulgari |
| Associate Creative Director | Walter Soares |
| Associate Creative Director | Anastasia Leitner |
| Copywriter | David Traini |
| Copywriter | Thiago Fernandes |
| Copywriter | Victor Afonso |
| Copywriter | Anastasia Leitner |
| Art Director | Jordan Bowens |
| Art Director | Samuel Callegari |
| Art Director | Widerson Souza |
| Art Director | Walter Soares |
| Agency Producer | Thiago Fernandes |
| Agency Producer | Widerson Souza |
| Agency Producer | Chinkara Singh |
| Agency Producer | Ian Smith |
| Director | Jean-Paulo Lasmar |
| Executive Producer | Fred Farah |
| Production Company Producer | Stefanie Dias |
| Production Company Producer | Carol Fernandes |
| Production Company Producer | Digo Sousa |
| Producer | Fernanda Carpinelli |
| Script Writer | Jean-Paulo Lasmar |
| Associate creative | Jean-Paulo Lasmar |
| Associate creative | Henrique Tanji |
| Music Director | Henrique Tanji |
| Animation Director | Boca Ceravolo |
| Post Production | Ivan Lemos |
| Director of Photography (DOP) | Bryan Rubén Mendoza |
| Chief Technology Officer | Rodrigo Malossi |
| Chief Executive Officer (CEO) | Nelson Leoni |
| Post Production | Lucas Pineda |