Callen-Lorde, Metropolitan Transportation Authority, Nyc Lgbt Historic Sites Pro - "In Transit 4 (Board)" by ANDY Awards 2025
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Callen-Lorde, Metropolitan Transportation Authority, Nyc Lgbt Historic Sites Pro - "In Transit 4 (Board)"
This ad is part of the ACT Responsible Collection
- Brand: Callen-Lorde, Metropolitan Transportation Authority, Nyc Lgbt Historic Sites Pro
- Country: United States
- Advertiser: Callen-Lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites Pro
| Title | In Transit 4 (Board) |
| Agency | Area 23 |
| Campaign | In Transit |
| Advertiser | Callen-Lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites Pro |
| Brand | Callen-Lorde, Metropolitan Transportation Authority, Nyc Lgbt Historic Sites Pro |
| Posted | February 2025 |
| Business Sector | Public Transport, Mass Transit |
| Tagline | Connection is available to understanding trans people |
| Story | When the famous “voice” of the New York City subway came out as a transgender woman, it was an ideal moment to promote trans awareness and acceptance in the subway itself. |
| Media Type | Case Study |
| Length | |
| Market | Brazil |
| AI Description | The advertisement, displayed as a visual feature in the New York City subway, focuses on promoting transgender awareness and acceptance. It highlights the narrative of a well-known voice of the subway who is a transgender woman, spotlighting her journey of coming out. The visual composition includes various media headlines, quotes, and statements, reflecting societal understanding and acceptance of trans people. The ad uses direct quotes and the imagery of the subway setting to emphasize the message that society should strive for inclusivity and support for trans people. The campaign manages to convey a strong message of acceptance, understanding, and community support in a public transport environment. |
| Production Company | LADO Animation |
| Media Agency | Weber Shandwick New York |
| Chief Creative Officer | Tim Hawkey |
| Group Creative Director | David Traini |
| Creative Director | Thiago Fernandes |
| Creative Director | Widerson Souza |
| Creative Director | Victor Afonso |
| Associate Creative Director | renan bulgari |
| Art Lead | renan bulgari |
| Associate Creative Director | Walter Soares |
| Associate Creative Director | Anastasia Leitner |
| Copywriter | David Traini |
| Copywriter | Thiago Fernandes |
| Copywriter | Victor Afonso |
| Copywriter | Anastasia Leitner |
| Art Director | Jordan Bowens |
| Art Director | Samuel Callegari |
| Art Director | Widerson Souza |
| Art Director | Walter Soares |
| Agency Producer | Thiago Fernandes |
| Agency Producer | Widerson Souza |
| Agency Producer | Chinkara Singh |
| Agency Producer | Ian Smith |
| Director | Jean-Paulo Lasmar |
| Executive Producer | Fred Farah |
| Production Company Producer | Stefanie Dias |
| Production Company Producer | Carol Fernandes |
| Production Company Producer | Digo Sousa |
| Producer | Fernanda Carpinelli |
| Script Writer | Jean-Paulo Lasmar |
| Associate creative | Jean-Paulo Lasmar |
| Associate creative | Henrique Tanji |
| Music Director | Henrique Tanji |
| Animation Director | Boca Ceravolo |
| Post Production | Ivan Lemos |
| Director of Photography (DOP) | Bryan Rubén Mendoza |
| Chief Technology Officer | Rodrigo Malossi |
| Chief Executive Officer (CEO) | Nelson Leoni |
| Post Production | Lucas Pineda |