Callen-Lorde - Metropolitan Transportation Authority - NYC LGBT Historic Sites Project - "In Transit (Film)" by ANDY Awards 2025
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Callen-Lorde - Metropolitan Transportation Authority - NYC LGBT Historic Sites Project - "In Transit (Film)"
This ad is part of the ACT Responsible Collection
- Brand: Callen-Lorde - Metropolitan Transportation Authority - NYC LGBT Historic Sites Project
- Country: United States
- Advertiser: Callen-Lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites Pro
| Title | In Transit (Film) |
| Agency | Area 23 |
| Campaign | In Transit |
| Advertiser | Callen-Lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites Pro |
| Brand | Callen-Lorde - Metropolitan Transportation Authority - NYC LGBT Historic Sites Project |
| Date of First Broadcast/Publication | 2004 / 3 |
| Business Sector | Public Transport, Mass Transit |
| Tagline | Connection is available to understanding trans people |
| Story | When the famous “voice” of the New York City subway came out as a transgender woman, it was an ideal moment to promote trans awareness and acceptance in the subway itself. |
| Media Type | Case Study |
| Length | |
| Market | Brazil |
| AI Description | The ad focuses on the rise of hate crimes against transgender people, emphasizing the importance of awareness and visibility. It highlights Bernie Wagenblast, the iconic voice behind New York City subways, who has come out as a transgender woman. The narrative reveals how Bernie's voice, synonymous with the NYC subway, now represents her new journey, reflecting broader themes of transgender visibility and acceptance. Throughout the scenes, we hear familiar subway announcements, reinforcing the message that visibility is both seen and heard. The ad shows various subway stations, interviews with Bernie, and encourages listeners to engage with the 'In Transit' podcast, connecting audiences to themes relevant to the transgender community. Colorful graphics and the NYC setting illustrate support and inclusivity, aiming to inspire recognition and solidarity. |
| Production Company | LADO Animation |
| Media Agency | Weber Shandwick New York |
| Chief Creative Officer | Tim Hawkey |
| Group Creative Director | David Traini |
| Creative Director | Thiago Fernandes |
| Creative Director | Widerson Souza |
| Creative Director | Victor Afonso |
| Associate Creative Director | renan bulgari |
| Art Lead | renan bulgari |
| Associate Creative Director | Walter Soares |
| Associate Creative Director | Anastasia Leitner |
| Copywriter | David Traini |
| Copywriter | Thiago Fernandes |
| Copywriter | Victor Afonso |
| Copywriter | Anastasia Leitner |
| Art Director | Jordan Bowens |
| Art Director | Samuel Callegari |
| Art Director | Widerson Souza |
| Art Director | Walter Soares |
| Agency Producer | Thiago Fernandes |
| Agency Producer | Widerson Souza |
| Agency Producer | Chinkara Singh |
| Agency Producer | Ian Smith |
| Director | Jean-Paulo Lasmar |
| Executive Producer | Fred Farah |
| Production Company Producer | Stefanie Dias |
| Production Company Producer | Carol Fernandes |
| Production Company Producer | Digo Sousa |
| Producer | Fernanda Carpinelli |
| Script Writer | Jean-Paulo Lasmar |
| Associate creative | Jean-Paulo Lasmar |
| Associate creative | Henrique Tanji |
| Music Director | Henrique Tanji |
| Animation Director | Boca Ceravolo |
| Post Production | Ivan Lemos |
| Director of Photography (DOP) | Bryan Rubén Mendoza |
| Chief Technology Officer | Rodrigo Malossi |
| Chief Executive Officer (CEO) | Nelson Leoni |
| Post Production | Lucas Pineda |