Callen-Lorde, Metropolitan Transportation Authority, Nyc Lgbt Historic Sites Pro - "In Transit 3 (Board)" by ANDY Awards 2025
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Callen-Lorde, Metropolitan Transportation Authority, Nyc Lgbt Historic Sites Pro - "In Transit 3 (Board)"
This ad is part of the ACT Responsible Collection
- Brand: Callen-Lorde, Metropolitan Transportation Authority, Nyc Lgbt Historic Sites Pro
- Country: United States
- Advertiser: Callen-Lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites Pro
| Title | In Transit 3 (Board) |
| Agency | Area 23 |
| Campaign | In Transit |
| Advertiser | Callen-Lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites Pro |
| Brand | Callen-Lorde, Metropolitan Transportation Authority, Nyc Lgbt Historic Sites Pro |
| Posted | June 2024 |
| Business Sector | Public Transport, Mass Transit |
| Story | When the famous “voice” of the New York City subway came out as a transgender woman, it was an ideal moment to promote trans awareness and acceptance in the subway itself. |
| Media Type | Case Study |
| Market | Brazil |
| AI Description | The ad titled "In Transit" prominently features a smiling middle-aged transgender woman, Bernie Wagenblast, associated with the iconic voice of New York City’s subway system. In the background, vibrant waveforms symbolize sound and communication, emphasizing the theme of understanding and acceptance. Captions on the ad explain Bernie’s transition and voice, now guiding New Yorkers towards acceptance of the transgender community. There are several segments of the ad that illustrate different initiatives, like new subway recordings and podcasts, designed to spread awareness and visibility of transgender experiences. The overall tone is contemporary, urban, and inclusive, aiming to foster a sense of belonging and community among New Yorkers. The ad visually highlights a journey through colorful lines, symbolizing connection and positive change within public spaces. The message stresses the importance of visibility as a tool for social change, promoting understanding and acceptance. |
| Production Company | LADO Animation |
| Media Agency | Weber Shandwick New York |
| Chief Creative Officer | Tim Hawkey |
| Group Creative Director | David Traini |
| Creative Director | Thiago Fernandes |
| Creative Director | Widerson Souza |
| Creative Director | Victor Afonso |
| Associate Creative Director | renan bulgari |
| Art Lead | renan bulgari |
| Associate Creative Director | Walter Soares |
| Associate Creative Director | Anastasia Leitner |
| Copywriter | David Traini |
| Copywriter | Thiago Fernandes |
| Copywriter | Victor Afonso |
| Copywriter | Anastasia Leitner |
| Art Director | Jordan Bowens |
| Art Director | Samuel Callegari |
| Art Director | Widerson Souza |
| Art Director | Walter Soares |
| Agency Producer | Thiago Fernandes |
| Agency Producer | Widerson Souza |
| Agency Producer | Chinkara Singh |
| Agency Producer | Ian Smith |
| Director | Jean-Paulo Lasmar |
| Executive Producer | Fred Farah |
| Production Company Producer | Stefanie Dias |
| Production Company Producer | Carol Fernandes |
| Production Company Producer | Digo Sousa |
| Producer | Fernanda Carpinelli |
| Script Writer | Jean-Paulo Lasmar |
| Associate creative | Jean-Paulo Lasmar |
| Associate creative | Henrique Tanji |
| Music Director | Henrique Tanji |
| Animation Director | Boca Ceravolo |
| Post Production | Ivan Lemos |
| Director of Photography (DOP) | Bryan Rubén Mendoza |
| Chief Technology Officer | Rodrigo Malossi |
| Chief Executive Officer (CEO) | Nelson Leoni |
| Post Production | Lucas Pineda |