Heinz Fraud Ketchup
Brand
Heinz Ketchup
Advertiser
Kraft Heinz
Agencies
Rethink Communications Inc., Toronto, Wolf Credo Production, Grayson Music Group, R+D Productions
Country
Canada
Business Sectors
Mayonnaise, Ketchup, Mustards, Seasonings
Media
Case Study, Outdoor/Out of Home, Social Media
We launched Ketchup Fraud, an integrated campaign that called out restaurants refilling Heinz bottles with generic ketchup. It featured caught-in-the-act style assets and a twist on our tagline: Even when it isn’t Heinz, it has to be Heinz. From there, we enlisted fans to tell us which restaurants have been committing Ketchup Fraud so that we could get them the real deal. We didn’t just want to bring attention to Ketchup Fraud – we wanted to end it.
show more
Awards (3)
- Gold Andy - CRAFT
- Gold Andy - IDEA
- Gold Andy - BRAVERY
