Heinz Ketchup - "Diner" by ANDY Awards 2024
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Heinz Ketchup - "Diner"
- Brand: Heinz Ketchup
- Country: Canada
- Advertiser: Kraft Heinz
| Title | Diner |
| Agency | Rethink Communications Inc. |
| Campaign | Heinz Fraud Ketchup |
| Advertiser | Kraft Heinz |
| Brand | Heinz Ketchup |
| Posted | June 2023 |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Media Type | Outdoor/Out of Home |
| AI Description | The advertisement depicts a classic diner setting where an elderly man, presumably a chef or diner owner, is refilling a glass ketchup bottle with Heinz Ketchup. He is clad in a white shirt and a blue apron, emphasizing a traditional and authentic diner atmosphere. The surrounding environment, with its metallic and ceramic textures, gives off a nostalgic 1950s vibe. A clear slogan reads, 'Even when it isn't Heinz, it has to be Heinz,' stressing the brand's dominance and preference among ketchup lovers. The use of red and blue, iconic to the Heinz brand, adds a splash of color and familiarity to the ad, reinforcing the message of comfort and quality associated with Heinz products. |
| Media Agency | Starcom |
| PR Agency | Zeno Group |
| Chief Creative Officer | Aaron Starkman |
| Creative Director | Fernando Hernández |
| Strategist | Clément Martin |
| Line Producer | Mariano Legname |
| Chief Creative Officer | Mike Dubrick |
| Studio Production Artist | Justin Chan |
| Agency Producer | Kate Spencer |
| Executive Creative Director | Xavier Blais |
| Copywriter | Xavier Blais |
| Online Editior | Rob Del Ciancio |
| Copywriter | Nicolas Dubois |
| Group Account Director | Jamie Sutherland |
| Creative Director | Skye Deluz |
| Art Director | Skye Deluz |
| Strategist | Pascal Routhier |
| Chief Strategy Officer | Sean McDonald |
| Creative Director | Jacquelyn Parent |
| Copywriter | Jacquelyn Parent |
| Photographer | Ale Burset |
| Group Business Director | Adam Ball |
| Art Director | Hayley Hinkley |
| Strategist | Julian Morgan |
| Head of Studio | Brad Kumar |
| Colorist | Emmett Maloney |
| Client Lead | Nina Patel |
| Chief Creative Officer | Daniel Lobatón |
| Executive Producer | Marcela Moracci |
| Post-production Supervisor | Megan O’Connor |
| Account Director | Catherine Blouin-Mainville |
| Client Lead | Jacqueline Chao |
| Client Lead | Alyssa Cicero |
| Strategist | Emma Bayfield |
| Post-production Supervisor | Shannon Ing |
| Account Director | David Greisman |
| Client Lead | Megan Lang |
| Account Manager | Rachel Cloth |
| Agency Producer | Tricia Lapidario |
| Account Supervisor | Jamie Flatow |
| Editor | Eugene Aglushevich |
| Line Producer | Ariel Ticona |
| Studio Production Artist | Kostas Loukopoulos |
| Post Production | R+D Productions |
| Sound Production | Grayson Music Group |
| Production Company | Wolf Credo Production |
| Post Production | Frame Distillery |
