Heinz Ketchup - "Diner" by ANDY Awards 2024
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Heinz Ketchup - "Diner"
- Brand: Heinz Ketchup
- Country: Canada
- Advertiser: Kraft Heinz
| Title | Diner |
| Agency | Rethink Communications Inc. |
| Campaign | Heinz Fraud Ketchup |
| Advertiser | Kraft Heinz |
| Brand | Heinz Ketchup |
| Posted | October 2023 |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Media Type | Outdoor/Out of Home |
| AI Description | The ad shows a nostalgic diner setting where a young server is pouring ketchup from a Heinz-branded bottle. The atmosphere is warm and casual, with the server wearing a yellow shirt and baseball hat. In the background, stainless steel equipment and tiled walls contribute to the classic diner ambiance. The focus is on the bottle of ketchup, prominently featuring the Heinz logo, which reinforces the brand's long-standing reputation for quality. The slogan, “Even when it isn’t Heinz, it has to be Heinz,” is displayed centrally, emphasizing brand loyalty and quality assurance. The overall message suggests that Heinz is synonymous with authenticity and tradition, no matter where it is used. |
| Media Agency | Starcom |
| PR Agency | Zeno Group |
| Chief Creative Officer | Aaron Starkman |
| Creative Director | Fernando Hernández |
| Strategist | Clément Martin |
| Line Producer | Mariano Legname |
| Chief Creative Officer | Mike Dubrick |
| Studio Production Artist | Justin Chan |
| Agency Producer | Kate Spencer |
| Executive Creative Director | Xavier Blais |
| Copywriter | Xavier Blais |
| Online Editior | Rob Del Ciancio |
| Copywriter | Nicolas Dubois |
| Group Account Director | Jamie Sutherland |
| Creative Director | Skye Deluz |
| Art Director | Skye Deluz |
| Strategist | Pascal Routhier |
| Chief Strategy Officer | Sean McDonald |
| Creative Director | Jacquelyn Parent |
| Copywriter | Jacquelyn Parent |
| Photographer | Ale Burset |
| Group Business Director | Adam Ball |
| Art Director | Hayley Hinkley |
| Strategist | Julian Morgan |
| Head of Studio | Brad Kumar |
| Colorist | Emmett Maloney |
| Client Lead | Nina Patel |
| Chief Creative Officer | Daniel Lobatón |
| Executive Producer | Marcela Moracci |
| Post-production Supervisor | Megan O’Connor |
| Account Director | Catherine Blouin-Mainville |
| Client Lead | Jacqueline Chao |
| Client Lead | Alyssa Cicero |
| Strategist | Emma Bayfield |
| Post-production Supervisor | Shannon Ing |
| Account Director | David Greisman |
| Client Lead | Megan Lang |
| Account Manager | Rachel Cloth |
| Agency Producer | Tricia Lapidario |
| Account Supervisor | Jamie Flatow |
| Editor | Eugene Aglushevich |
| Line Producer | Ariel Ticona |
| Studio Production Artist | Kostas Loukopoulos |
| Post Production | R+D Productions |
| Sound Production | Grayson Music Group |
| Production Company | Wolf Credo Production |
| Post Production | Frame Distillery |
