Heinz Ketchup - "Heinz Ketchup Fraud (Board)" by ANDY Awards 2024
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Heinz Ketchup - "Heinz Ketchup Fraud (Board)"
- Brand: Heinz Ketchup
- Country: Canada
- Advertiser: Kraft Heinz
| Title | Heinz Ketchup Fraud (Board) |
| Agency | Rethink Communications Inc. |
| Campaign | Heinz Fraud Ketchup |
| Advertiser | Kraft Heinz |
| Brand | Heinz Ketchup |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Media Type | Case Study |
| AI Description | The ad campaign for Heinz Ketchup creatively addresses the issue of 'ketchup fraud' at restaurants. The central image shows a chef in a professional kitchen pouring generic ketchup into a Heinz bottle, highlighting the prevalence of this misleading practice. Large bold text reads, 'Even when it isn’t Heinz, it has to be Heinz,' emphasizing the public preference for the brand. Supporting images show the campaign's outreach, including various restaurant settings and social media discussions about ketchup authenticity. The ad includes a detailed description of the campaign's purpose: to ensure customers get genuine Heinz by exposing deceptive practices. The aesthetic is modern, with a clear and professional presentation focused on both visuals and informative text. |
| Production Company | Wolf Credo Production |
| Agency Producer | Tricia Lapidario |
| Agency Producer | Kate Spencer |
| Art Director | Skye Deluz |
| Art Director | Hayley Hinkley |
| Sound Production | Grayson Music Group |
| Chief Creative Officer | Aaron Starkman |
| Chief Creative Officer | Mike Dubrick |
| Chief Creative Officer | Daniel Lobatón |
| Colorist | Emmett Maloney |
| Copywriter | Jacquelyn Parent |
| Copywriter | Nicolas Dubois |
| Copywriter | Xavier Blais |
| Creative Director | Skye Deluz |
| Creative Director | Jacquelyn Parent |
| Creative Director | Fernando Hernández |
| Editor | Eugene Aglushevich |
| Executive Creative Director | Xavier Blais |
| Executive Producer | Marcela Moracci |
| Line Producer | Mariano Legname |
| Line Producer | Ariel Ticona |
| Online Editior | Rob Del Ciancio |
| Photographer | Ale Burset |
| Post Production | R+D Productions |
| Post Production | Frame Distillery |
| Post-production Supervisor | Megan O’Connor |
| Post-production Supervisor | Shannon Ing |
| Studio Production Artist | Justin Chan |
| Studio Production Artist | Kostas Loukopoulos |
| Account Director | David Greisman |
| Account Director | Catherine Blouin-Mainville |
| Account Manager | Rachel Cloth |
| Account Supervisor | Jamie Flatow |
| Chief Strategy Officer | Sean McDonald |
| Client Lead | Nina Patel |
| Client Lead | Megan Lang |
| Client Lead | Jacqueline Chao |
| Client Lead | Alyssa Cicero |
| Group Account Director | Jamie Sutherland |
| Group Business Director | Adam Ball |
| Head of Studio | Brad Kumar |
| Media Agency | Starcom |
| PR Agency | Zeno Group |
| Strategist | Julian Morgan |
| Strategist | Emma Bayfield |
| Strategist | Clément Martin |
| Strategist | Pascal Routhier |
