Heinz Ketchup - "Heinz Ketchup Fraud" by ANDY Awards 2024
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Heinz Ketchup - "Heinz Ketchup Fraud"
- Brand: Heinz Ketchup
- Country: Canada
- Advertiser: Kraft Heinz
| Title | Heinz Ketchup Fraud |
| Agency | Rethink Communications Inc. |
| Campaign | Heinz Fraud Ketchup |
| Advertiser | Kraft Heinz |
| Brand | Heinz Ketchup |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Story | We launched Ketchup Fraud, an integrated campaign that called out restaurants refilling Heinz bottles with generic ketchup. It featured caught-in-the-act style assets and a twist on our tagline: Even when it isn’t Heinz, it has to be Heinz. From there, we enlisted fans to tell us which restaurants have been committing Ketchup Fraud so that we could get them the real deal. We didn’t just want to bring attention to Ketchup Fraud – we wanted to end it. |
| Media Type | Social Media |
| Advertising Agency | Rethink |
| Client | Kraft Heinz |
| Chief Creative Officer | Aaron Starkman |
| Chief Creative Officer | Mike Dubrick |
| Chief Creative Officer | Daniel Lobatón |
| Chief Strategy Officer | Sean McDonald |
| Executive Creative Director | Xavier Blais |
| Creative Director | Skye Deluz |
| Creative Director | Jacquelyn Parent |
| Creative Director | Fernando Hernandez |
| Writer | Jacquelyn Parent |
| Writer | Nicolas Dubois |
| Writer | Xavier Blais |
| Art Director | Skye Deluz |
| Art Director | Hayley Hinkley |
| Strategist | Julian Morgan |
| Strategist | Emma Bayfield |
| Strategist | Clément Martin |
| Strategist | Pascal Routhier |
| Producer | Tricia Lapidario |
| Producer | Kate A. Spencer |
| Post Production Supervisor | Megan O’Connor |
| Post Production Supervisor | Shannon Ing |
| Studio Artist | Brad Kumar |
| Studio Artist | Justin Chan |
| Studio Artist | Kostas Loukopoulos |
| Group Business Lead | Adam Ball |
| Group Account Director | Jamie Sutherland |
| Account Director | David Greisman |
| Account Director | Catherine Blouin-Mainville |
| Account Supervisor | Jamie Flatow |
| Account Manager | Rachel Cloth |
| Photographer | Ale Burset |
| Production Company | Wolf Credo Production Co |
| Executive Producer | Marcela Moracci |
| Line Producer | Mariano Legname García |
| Line Producer | Ariel Ticona Molina |
| Post Production Company | R+D Productions |
| Editor | Eugene Aglushevich |
| Online | Frame Distillery VFX |
| Online | Rob Del Ciancio |
| Colourist | Emmett Maloney |
| Audio House | Grayson Music |
| PR Agency | Zeno Group |
| Media Agency | Starcom |
| Client | Nina Patel |
| Client | Megan Lang |
| Client | Jacqueline Chao |
| Client | Alyssa Cicero |
