Reverse Selfie
Brand
Dove
Advertiser
Unilever
Agencies
Ogilvy, London, Independent Films, London, Absolute Post, London, Grand Central Recording Studios, London
Country
United Kingdom
Business Sectors
Toiletries, Cosmetics, Beauty Products & Perfumes, Hygiene & Personal Care Products, Soaps
Media
Television, Print, Case Study, Others
The crucial issue of women and girls’ self-esteem is once again top of the agenda, as Dove uses its new global platform to highlight the widespread damage caused by the trend for heavily edited selfies in Ogilvy’s new campaign for the brand.
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Awards (1)
- Gold - IDEA
