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ANDY Awards

Creative Award
New York, United States
Dove - "Face apps (landscape)" by ANDY Awards 2022

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TitleFace apps (landscape)
Title (original language)Freya
Agency
Campaign Reverse Selfie
Advertiser Unilever
Brand Dove
Date of First Broadcast/Publication 2021 / 4
Business Sector Toiletries
Story The crucial issue of women and girls’ self-esteem is once again top of the agenda, as Dove uses its new global platform to highlight the widespread damage caused by the trend for heavily edited selfies in Ogilvy’s new campaign for the brand.
Media Type Print
Length
AI Description The ad prominently features a young woman with her image divided into two halves. On one side, her face is unedited: natural features, subtle makeup, and natural lighting. The other half of her face shows heavy retouching; her skin appears airbrushed, makeup is intense, and her facial features are more pronounced. This visual contrast illustrates the impact of digital beauty apps and retouching on perceptions of beauty and self-esteem. Accompanying text emphasizes how beauty retouching apps can distort reality and contribute to insecurity among girls. The ad concludes with a message encouraging viewers to download Dove’s Social Media Confidence Kit and to contribute to changing beauty standards. The gentle color palette enhances the message's sincerity and calls for awareness.
Production Company
VFX Company
Audio Post Production
Advertising Manager
Global Executive Creative Director
Global Creative director
Art Director
Copywriter
Copywriter
Director
Director of Photography (DOP)
Executive Producer
Lead VFX