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Creative Award
New York, United States
Dove - "Let's stop retouching apps (landscape)" by ANDY Awards 2022

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TitleLet's stop retouching apps (landscape)
Title (original language)Isabelle
Agency
Campaign Reverse Selfie
Advertiser Unilever
Brand Dove
Date of First Broadcast/Publication 2021 / 4
Business Sector Toiletries
Story The crucial issue of women and girls’ self-esteem is once again top of the agenda, as Dove uses its new global platform to highlight the widespread damage caused by the trend for heavily edited selfies in Ogilvy’s new campaign for the brand.
Media Type Print
Length
AI Description This Dove ad tackles the impact of digital retouching apps on self-esteem, particularly among young girls. The image is split into two halves: one side shows a girl with natural beauty, while the opposite side is heavily retouched, exemplifying changes that these apps can make. The accompanying text reads, "Let's stop retouching apps from blurring her confidence." It highlights the potential danger of such apps and promotes a more authentic view of beauty. The ad is part of Dove's ongoing campaign to enhance self-esteem and challenge unrealistic beauty standards in media.
Production Company
VFX Company
Audio Post Production
Advertising Manager
Global Executive Creative Director
Global Creative director
Art Director
Copywriter
Copywriter
Director
Director of Photography (DOP)
Executive Producer
Lead VFX