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ANDY Awards

Creative Award
New York, United States
Dove - "Retouching her face (landscape)" by ANDY Awards 2022

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TitleRetouching her face (landscape)
Title (original language)Grace
Agency
Campaign Reverse Selfie
Advertiser Unilever
Brand Dove
Date of First Broadcast/Publication 2021 / 4
Business Sector Toiletries
Story The crucial issue of women and girls’ self-esteem is once again top of the agenda, as Dove uses its new global platform to highlight the widespread damage caused by the trend for heavily edited selfies in Ogilvy’s new campaign for the brand.
Media Type Print
Length
AI Description The advertisement features a split image of a young girl. On the left side, she appears natural with minimal makeup, showcasing her authentic self. The right side is heavily retouched, highlighting an idealized and perfected version. The image serves to underline the stark difference between reality and digital manipulation, pointing out the harm of edited selfies. Accompanying text explains the damaging effects of such retouching on self-esteem, particularly for girls. It communicates Dove's commitment to addressing these issues through their Social Media Confidence Kit and encourages changing beauty standards.
Production Company
VFX Company
Audio Post Production
Advertising Manager
Global Executive Creative Director
Global Creative director
Art Director
Copywriter
Copywriter
Director
Director of Photography (DOP)
Executive Producer
Lead VFX