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ANDY Awards

Creative Award
New York, United States
Dove - "Reverse Selfie (130s)" by ANDY Awards 2022

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TitleReverse Selfie (130s)
Agency
Campaign Reverse Selfie
Advertiser Unilever
Brand Dove
PostedApril 2022
Business Sector Hygiene & Personal Care Products
Media Type Case Study
Length
AI Description The Dove "Reverse Selfie" ad addresses the impact of social media on body image among young girls. It begins with alarming statistics and stories about the negative effects of platforms like Instagram, including how they exacerbate body image issues. The ad shows dramatic visual transformations through photo editing and filters, highlighting the unrealistic beauty standards set by social media. It features interviews and commentary from various individuals, including music artist Lizzo, who partners with Dove on this campaign. The ad portrays young girls reversing the process of altering their selfies, promoting self-acceptance and authenticity. With a focus on empowerment, the ad emphasizes the responsibility to act amidst a self-esteem crisis, encouraging confidence in one's natural appearance.
Production INDEPENDENT.
PR EDELMAN
PR HALPERN PR
Media Placement MINDSHARE
Global Dove, Executive Vice President Alessandro Manfredi
Global Brand Vice President - Dove Masterbrand Sophie van Ettinger
Global Vice President - Dove Masterbrand Leandro Barreto
Global Brand Director. Dove Masterbrand Edo Briola
Brand Vice President Leandro Barreto
Global Vice President - Masterbrand Leandro Barreto
Global Brand Manager, Dove Masterbrand Hugo Rawlinson
Global Brand Manager, Dove Masterbrand Alix Colin
Global Executive Creative Director Unilever Daniel Fisher
Global Creative Director Juliana Paracencio
Art Director Liam Bushby
Copywriter Alison Steven
Head of Copy Ollie Jarrott
Head of Art Matt Nankivell
Design Lead Integrated Sian Hughes
Global Business Lead, WPP Unilever Jo Bacon
Global Managing Partner Sam Pierce
Global Business Director Georgie Howard
Account Manager Grace Boyle
Project Manager Zahra Mair
Head of Integrated Production James Brook-Partridge
Film Producer Sally Lipsius
Film Producer Sue Lee Stern
Head of Art Production (Unilever) Sarah Thomson
Art Producer Chloe Jahanshahi
Chief Strategy Officer Ben Kay
Strategy Partner Ila De Melloa Kamath
Senior Social Strategist Justin Jackson
Director Benito Montorio
Director of Photography Steve Annis
Executive Producer Verity White
Producer Eakhurst Eakhurst
Editor Sam Jones
Editor Scott Crane
VFX Supervisor and lead flame artist Phil Oldham
VFX Artist Lucas Warren
VFX Artist Tom Clapp
VFX Artist Carl Godwin-Alvarez
Motion graphics and design Jonas McQuiggan
Executive Producer Sally Heath
Engineer Munzie Thind
Composer/Arranger Philip Klein
Photographer Sophie Harris-Taylor
Stills Producer Lucy Barbour
Retoucher Justin Shurmer