One Snickers For The Price of Two
Brand
Mars Chocolate North America/ Snickers
Advertiser
Mars, Inc.
Agencies
BBDO New York, World War Seven, Los Angeles, Co3 (Chicago)
Country
United States
Activity
Food
Media
Web Film, Web Advertising/Banners, Digital
Snickers lured in hungry online customers with a (not so) subtle trick. When would be suckers clicked on an E-coupon for “one Snickers bar for the price of two,” they were redirected to a compassionate life coach, who expressed concern for their well-being and offered them a better deal on Snickers to ensure that this situation doesn’t happen again.
show more
Awards (1)
- Gold - IDEA
