Mars Chocolate North America/ Snickers - "One Snickers For The Price of Two" by ANDY Awards 2019
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Mars Chocolate North America/ Snickers - "One Snickers For The Price of Two"
- Brand: Mars Chocolate North America/ Snickers
- Country: United States
- Advertiser: Mars, Inc.
| Title | One Snickers For The Price of Two |
| Agency | BBDO New York |
| Campaign | One Snickers For The Price of Two |
| Advertiser | Mars, Inc. |
| Brand | Mars Chocolate North America/ Snickers |
| Posted | April 2019 |
| Business Sector | Food |
| Media Type | Web Film |
| Length | |
| AI Description | The advertisement for Snickers, titled "One Snickers For The Price of Two," humorously addresses the idea that hunger can cause confusion and poor decision-making. The video features a concerned man speaking directly to the camera, pointing out that you've clicked an offer to pay more for less. The office setting and his casual appearance contribute to the comedic and relatable tone. The ad's dialogue focuses on the man's empathy and understanding, highlighting how hunger affects mental clarity. The phrase "You're confused when you're hungry" appears, reinforcing Snickers' message that hunger can lead to mixed-up choices. The ad concludes with a revised offer: a discount on purchasing two Snickers bars, aiming to help viewers regain their sense of self while enjoying the chocolate treat. The overall tone is humor-laced with lighthearted concern, capturing the essence of a classic Snickers scenario. |
| Chief Creative Officer BBDO Worldwide | David Lubars |
| Chief Creative Officer BBDO New York | Greg Hahn |
| Executive Creative Director | Gianfranco Arena |
| Executive Creative Director | Peter Kain |
| Creative Director | Scott Mahoney |
| Creative Director | Dan Oliva |
| Director of Integrated Production | David Rolfe |
| Group Executive Director | Amy Wertheimer |
| Executive Producer | Anthony Curti |
| Executive Producer | James Young |
| Senior Producer | Stuart Miller |
| QA Manager | Jimmy Mcgee |
| Senior Production Artist | Ray McGale |
| Developer | John Cardoso |
| CEO President BBDO New York | Kirsten Flanik |
| Global Account Director | Susannah Keller |
| Account Director | Lisa Piliguian |
| Account Director | Carrie White |
| Account Manager | Blake Maraoui |
| Account Executive | Danee Fields |
| Senior Project Manager | Amy Orgel |
| Business Manager | Paul Cisco |
| Group Planning Director | Annemarie Norris |
| Account Planner | Christina Stoddard |
| Communications Planning Director | Brian Brydon |
| Account Planner | Michael Schonfeld |
| Account Planner | Dexter Blumenthal |
| Production Company | JHF PROD |
| Production Company | World War Seven |
| Director | David Shafei |
| Editor | Brendan Hogan |
| Executive Producer | Gina Pagano |
| Colorization | Co3 (Chicago) |
| Colorist | Tim Masick |
| Mix | Mackcut Ian Mackenzie |
| Sound Engineer | Sam Shaifer |
| Flame Artist | Jim Hayhow |
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