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ANDY Awards

Creative Award
New York, United States
Mars Chocolate North America/ Snickers - "One for Two" by ANDY Awards 2019

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TitleOne for Two
Agency
Campaign One Snickers For The Price of Two
Advertiser Mars, Inc.
Brand Mars Chocolate North America/ Snickers
Date of First Broadcast/Publication 2018 / 9
Business Sector Food
Media Type Digital
Length
AI Description The Snickers "One for Two" ad begins with captions explaining that a promotional offer tricked some people into clicking for one Snickers bar at the price of two. The video then shows a man in a cozy setting, speaking directly to the viewer. He appears slightly disoriented and is trying to communicate a sense of concern for those who fell for the fake offer. As he talks, he gently suggests that hunger may have caused the lack of judgment. He offers a real deal: a Snickers bar with a discount, correcting the earlier mix-up. The ad aims to connect humorously with the audience by playing on the concept that hunger causes confusion, further highlighted by the well-known Snickers' slogan. The overall tone is light-hearted and comical, with the setting mostly colored in warm brown and neutral tones, creating a cozy and approachable atmosphere. The ad ends by encouraging viewers to take advantage of the better offer, reinforcing the humorous message: you're not yourself when you're hungry.
Chief Creative Officer BBDO Worldwide
Chief Creative Officer BBDO New York
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Director of Integrated Production
Group Executive Director
Executive Producer
Executive Producer
Senior Producer
QA Manager
Senior Production Artist
Developer
CEO President BBDO New York
Global Account Director
Account Director
Account Director
Account Manager
Account Executive
Senior Project Manager
Business Manager
Group Planning Director
Account Planner
Communications Planning Director
Account Planner
Account Planner
Production Company
Production Company
Director
Editor
Executive Producer
Colorization
Colorist Tim Masick
Mix
Sound Engineer
Flame Artist