Mars Chocolate North America/ Snickers - "One Snickers For The Price of Two" by ANDY Awards 2019

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TitleOne Snickers For The Price of Two
Agency
Campaign One Snickers For The Price of Two
Advertiser Mars, Inc.
Brand Mars Chocolate North America/ Snickers
PostedApril 2019
Business Sector Food
Media Type Web Film
Length
AI Description The commercial opens in a warmly-lit office where a man in a cozy, retro knit sweater looks directly into the camera and asks if the viewer is okay, suggesting they might be experiencing confusion due to hunger. As he talks, the video humorously reveals the scenario where someone has mistakenly clicked to buy one Snickers bar for the price of two. To resolve this, he introduces a better offer of getting a discount when you buy two bars, implying that satisfying your hunger with Snickers can bring you back to clarity. The ad features a comedic twist by playing on the unexpected offer and utilizing the tagline 'You're Confused When You're Hungry,' reinforcing the brand's long-standing message. The scene maintains a humorous tone with a classic and cozy '70s office ambience.
Chief Creative Officer BBDO Worldwide
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