Mars Chocolate North America/ Snickers - "One for Two" by ANDY Awards 2019
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Mars Chocolate North America/ Snickers - "One for Two"
- Brand: Mars Chocolate North America/ Snickers
- Country: United States
- Advertiser: Mars, Inc.
| Title | One for Two |
| Agency | BBDO New York |
| Campaign | One Snickers For The Price of Two |
| Advertiser | Mars, Inc. |
| Brand | Mars Chocolate North America/ Snickers |
| Posted | June 2019 |
| Business Sector | Food |
| Story | Snickers lured in hungry online customers with a (not so) subtle trick. When would be suckers clicked on an E-coupon for “one Snickers bar for the price of two,” they were redirected to a compassionate life coach, who expressed concern for their well-being and offered them a better deal on Snickers to ensure that this situation doesn’t happen again. |
| Media Type | Web Advertising/Banners |
| Length | |
| AI Description | The ad features a middle-aged man sitting in an office environment, appearing somewhat puzzled yet approachable. In front of him, a banner prominently displays a Snickers bar with the text 'GET $1 OFF WHEN YOU BUY 2 CLICK HERE FOR OFFER'. This setup humorously addresses consumers’ hunger-driven decisions, leveraging a playful critique of typical sales tactics. A twist is introduced when clicking is expected to direct one to a Snickers deal but, instead, redirects to a sympathetic life coach. This unexpected interaction serves to drive home a key brand message: When you're hungry, you can lose your focus—something Snickers aims to rectify with their product. The tone is light-hearted and engages viewers through clever redirection and humor. |
| Chief Creative Officer BBDO Worldwide | David Lubars |
| Chief Creative Officer BBDO New York | Greg Hahn |
| Executive Creative Director | Gianfranco Arena |
| Executive Creative Director | Peter Kain |
| Creative Director | Scott Mahoney |
| Creative Director | Dan Oliva |
| Director of Integrated Production | David Rolfe |
| Group Executive Director | Amy Wertheimer |
| Executive Producer | Anthony Curti |
| Executive Producer | James Young |
| Senior Producer | Stuart Miller |
| QA Manager | Jimmy Mcgee |
| Senior Production Artist | Ray McGale |
| Developer | John Cardoso |
| CEO President BBDO New York | Kirsten Flanik |
| Global Account Director | Susannah Keller |
| Account Director | Lisa Piliguian |
| Account Director | Carrie White |
| Account Manager | Blake Maraoui |
| Account Executive | Danee Fields |
| Senior Project Manager | Amy Orgel |
| Business Manager | Paul Cisco |
| Group Planning Director | Annemarie Norris |
| Account Planner | Christina Stoddard |
| Communications Planning Director | Brian Brydon |
| Account Planner | Michael Schonfeld |
| Account Planner | Dexter Blumenthal |
| Production Company | JHF PROD |
| Production Company | World War Seven |
| Director | David Shafei |
| Editor | Brendan Hogan |
| Executive Producer | Gina Pagano |
| Colorization | Co3 (Chicago) |
| Colorist | Tim Masick |
| Mix | Mackcut Ian Mackenzie |
| Sound Engineer | Sam Shaifer |
| Flame Artist | Jim Hayhow |
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