Chicken Fight - Burger King
Brand
Burger King
Agencies
Crispin Porter + Bogusky, Miami, Cosmo Street, Santa Monica, RadicalMedia, Santa Monica, The Glue Society
Country
United States
Activity
Restaurants & Fast Food
Media
Television & Cinema, Web Site, Poster
We launched a campaign for the Chicken Tendercrisp and Spicy Chicken Tendercrisp sandwiches with the Chickenfight website. Designed to work with the larger Chickenfight campaign, the website features the first ever real-time multiplayer fighting game, controlled by yelling "Peck!" Users can also watch the real 12-minute fight that was broadcast on DirecTV and see background videos.
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Awards (1)
- Silver - Retail Food | TV & RADIO
