Burger King - "The Fight" by ANDY Awards 2005
Filter results by
Burger King - "The Fight"
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | The Fight |
| Agency | Crispin Porter + Bogusky |
| Campaign | Chicken Fight - Burger King |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2004 / 1 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| More Information | www.cpbgroup.com/awards/chickenfight_int.html |
| AI Description | The ad depicts a theatrical event dubbed the "Chicken Sandwich World Championship" by Burger King, featuring two commentators, Don the Dragon Wilson and Carlos Del Valle. Set in a packed arena, the event is a humorous parody of a boxing match but involves two competitors in rooster costumes, dubbed TC and Spicy, competing in a mock fight inside a cage. The match features dramatic commentary, announcing tactics and moves that climax in a parody of combat sports. The whole spectacle exists to humorously promote the Tendercrisp Chicken Sandwich and Spicy Tendercrisp from Burger King, by cleverly using exaggerated fighting imagery. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Associate Creative Director | Rob Reilly |
| Creative Director | Jeff Benjamin |
| Art Director | James Dawson-Hollis |
| Art Director | Michael Ferrare |
| Copywriter | Rob Strasberg |
| Cinematography | Igor Jadue-Lillo |
| Photographer | Kyla Kuhner |
| Agency Producer | Corey Bartha |
| Executive Agency Producer | Rupert Samuel |
| Executive Agency Producer | David Rolfe |
| Producer | Paul Sutton |
| Editing Company | Cosmo Street |
| Production Company | RadicalMedia |
| Executive Producer | Frank Scherma |
| Director | The Glue Society |
| Editor | Chan Hatcher |
| Agency Music Producer | Bill Meadows |
| Graphics | Brand New School |
| Interactive Production Company | WDDG |
| Music | Beacon Street |
| Music | Andrew Feltenstein |
| Music | John Nau |
| Print Producer | Eva Dimick |
| Art Producer | Jessica Hoffman |
| Illustrator | Mike Koelsch |
| Illustrator | James Dawson-Hollis |
| Agency Producer | Paul Sutton |