Burger King - "Chickenfight.com" by ANDY Awards 2005
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Burger King - "Chickenfight.com"
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | Chickenfight.com |
| Agency | Crispin Porter + Bogusky |
| Campaign | Chicken Fight - Burger King |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2004 / 1 |
| Business Sector | Restaurants & Fast Food |
| Story | We launched a campaign for the Chicken Tendercrisp and Spicy Chicken Tendercrisp sandwiches with the Chickenfight website. Designed to work with the larger Chickenfight campaign, the website features the first ever real-time multiplayer fighting game, controlled by yelling "Peck!" Users can also watch the real 12-minute fight that was broadcast on DirecTV and see background videos. |
| Media Type | Web Site |
| Length | |
| Market | United States |
| More Information | www.cpbgroup.com/awards/chickenfight_int.html |
| AI Description | The ad for Burger King's Chicken Sandwich World Championship campaign introduces a whimsical scenario where animated chickens, each representing a sandwich—TenderCrisp (TC) or Spicy—engage in a humorous battle. The visuals are colorful, showing cartoon-style posters encouraging viewers to vote for their favorite sandwich. The scene transitions to a comical cage match featuring the two animated chickens fighting in a playful, exaggerated manner. The sound is the highlight, emphasizing the novelty of commanding a real-time multiplayer game through shouting commands like "Peck!" Online interaction is encouraged where viewers can register, compete, and view fight footage, thereby merging fast food advertising with interactive entertainment. The ad captures the energetic and amusing essence of a wrestling match while promoting burger options, evoking humor and participation. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Associate Creative Director | Rob Reilly |
| Creative Director | Jeff Benjamin |
| Art Director | James Dawson-Hollis |
| Art Director | Michael Ferrare |
| Copywriter | Rob Strasberg |
| Cinematography | Igor Jadue-Lillo |
| Photographer | Kyla Kuhner |
| Agency Producer | Corey Bartha |
| Executive Agency Producer | Rupert Samuel |
| Executive Agency Producer | David Rolfe |
| Producer | Paul Sutton |
| Editing Company | Cosmo Street |
| Production Company | RadicalMedia |
| Executive Producer | Frank Scherma |
| Director | The Glue Society |
| Editor | Chan Hatcher |
| Agency Music Producer | Bill Meadows |
| Graphics | Brand New School |
| Interactive Production Company | WDDG |
| Music | Beacon Street |
| Music | Andrew Feltenstein |
| Music | John Nau |
| Print Producer | Eva Dimick |
| Art Producer | Jessica Hoffman |
| Illustrator | Mike Koelsch |
| Illustrator | James Dawson-Hollis |