| Title | Chicken Fight Poster |
| Agency | Crispin Porter + Bogusky |
| Campaign | Chicken Fight - Burger King |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2004 / 1 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Poster |
| Market | United States |
| More Information | www.cpbgroup.com/awards/chickenfight_int.html |
| AI Description | The Burger King 'Chicken Fight Poster' presents a playful battle between two chicken sandwiches. The poster is designed to resemble a vintage fight announcement with bold typography and vivid graphics. It features two cartoon-like chicken heads wearing luchador masks on a bright yellow background. The text announces a 'World Championship' between 'TC' and 'Spicy,' referring to different sandwich varieties. The ad cleverly engages viewers by urging them to 'You Decide!' at the bottom, adding an element of interactive choice. This promotional piece combines humor and competition, positioning the sandwich offerings as contenders in a fun, dramatic showdown. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Associate Creative Director | Rob Reilly |
| Creative Director | Jeff Benjamin |
| Art Director | James Dawson-Hollis |
| Art Director | Michael Ferrare |
| Copywriter | Rob Strasberg |
| Cinematography | Igor Jadue-Lillo |
| Photographer | Kyla Kuhner |
| Agency Producer | Corey Bartha |
| Executive Agency Producer | Rupert Samuel |
| Executive Agency Producer | David Rolfe |
| Producer | Paul Sutton |
| Editing Company | Cosmo Street |
| Production Company | RadicalMedia |
| Executive Producer | Frank Scherma |
| Director | The Glue Society |
| Editor | Chan Hatcher |
| Agency Music Producer | Bill Meadows |
| Graphics | Brand New School |
| Interactive Production Company | WDDG |
| Music | Beacon Street |
| Music | Andrew Feltenstein |
| Music | John Nau |
| Print Producer | Eva Dimick |
| Art Producer | Jessica Hoffman |
| Illustrator | Mike Koelsch |
| Illustrator | James Dawson-Hollis |