Burger King - "Best Damn Sports Show" by ANDY Awards 2005
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Burger King - "Best Damn Sports Show"
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | Best Damn Sports Show |
| Agency | Crispin Porter + Bogusky |
| Campaign | Chicken Fight - Burger King |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2004 / 1 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| More Information | www.cpbgroup.com/awards/chickenfight_int.html |
| AI Description | The Burger King ad for the "Best Damn Sports Show" is a parody of a sports event press conference. It centers around the fictional "Chicken Sandwich World Championship" featuring two competitors, the Spicy Tendercrisp and the Tendercrisp chicken sandwiches. The event is humorously portrayed as a cage match, with actors in elaborate chicken costumes simulating a fight. The press conference includes media personalities, commentators, and a humorous debate about which chicken character will win. The ad is set within a sports broadcast environment, complete with announcers and an engaging audience. The comedic tone is emphasized through dramatic lighting and satirical dialogue, while promoting Burger King's sandwiches in an entertaining manner. Famous sports commentators humorously analyze the chances of each chicken's victory, attracting attention to this tongue-in-cheek event. The ad highlights an upcoming broadcast on DirecTV, blending elements of sports with fast-food marketing. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Associate Creative Director | Rob Reilly |
| Creative Director | Jeff Benjamin |
| Art Director | James Dawson-Hollis |
| Art Director | Michael Ferrare |
| Copywriter | Rob Strasberg |
| Cinematography | Igor Jadue-Lillo |
| Photographer | Kyla Kuhner |
| Agency Producer | Corey Bartha |
| Executive Agency Producer | Rupert Samuel |
| Executive Agency Producer | David Rolfe |
| Producer | Paul Sutton |
| Editing Company | Cosmo Street |
| Production Company | RadicalMedia |
| Executive Producer | Frank Scherma |
| Director | The Glue Society |
| Editor | Chan Hatcher |
| Agency Music Producer | Bill Meadows |
| Graphics | Brand New School |
| Interactive Production Company | WDDG |
| Music | Beacon Street |
| Music | Andrew Feltenstein |
| Music | John Nau |
| Print Producer | Eva Dimick |
| Art Producer | Jessica Hoffman |
| Illustrator | Mike Koelsch |
| Illustrator | James Dawson-Hollis |
| Editor | Christjan Jordan |