Enjoy Before Returning
Brand
Diesel
Agencies
Publicis Italy, Milan, 1806 Agency
Country
Italy
Business Sectors
Apparel, Fashion & Footwear, Clothing
Media
Case Study, Print
Wardrobing is the act of buying clothes, wearing them for the occasion and returning them within 14 days for a full refund. For the launch of the FW19 collection, instead of fighting it, Diesel embraced wardrobing and encouraged people to ENJOY BEFORE RETURNING both gaining new customers and reducing returns in the process.
show more
Awards (1)
- Gold - IDEA
