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Creative Award
New York, United States
Diesel - "EBR Bar" by ANDY Awards 2020

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TitleEBR Bar
Agency
Campaign Enjoy Before Returning
Advertiser Diesel
Brand Diesel
Date of First Broadcast/Publication 2020 / 4
Product Diesel
Business Sector Clothing
Story Wardrobing is the act of buying clothes, wearing them for the occasion and returning them within 14 days for a full refund. For the launch of the FW19 collection, instead of fighting it, Diesel embraced wardrobing and encouraged people to ENJOY BEFORE RETURNING both gaining new customers and reducing returns in the process.
Media Type Print
AI Description This Diesel ad campaign, titled 'EBR Bar,' is part of the brand's innovative approach to fashion known as 'wardrobing.' The image features a confident, edgy woman wearing a sheer, mesh top embellished with colorful patches. Her blonde hair is styled in a modern, sleek bob, and she stands in an urban, possibly nightlife setting, surrounded by other individuals. The ad prominently displays the text 'Enjoy Before Returning,' aligning with Diesel's unconventional encouragement of wearing clothes and returning them within a period. The dark, stylish ambiance is complemented by bold typography, effectively conveying a message of rebellious and non-conforming fashion. Diesel's logo and brand ethos 'For Successful Living' are featured in the corner, enhancing brand recognition. The focus on urban lifestyle, trendiness, and boldness represents Diesel's avant-garde fashion perspective.
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