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ANDY Awards

Creative Award
New York, United States
Diesel - "EBR Party" by ANDY Awards 2020

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TitleEBR Party
Agency
Campaign Enjoy Before Returning
Advertiser Diesel
Brand Diesel
Date of First Broadcast/Publication 2020 / 4
Product Diesel
Business Sector Apparel, Fashion & Footwear
Story Wardrobing is the act of buying clothes, wearing them for the occasion and returning them within 14 days for a full refund. For the launch of the FW19 collection, instead of fighting it, Diesel embraced wardrobing and encouraged people to ENJOY BEFORE RETURNING both gaining new customers and reducing returns in the process.
Media Type Print
AI Description The Diesel "EBR Party" advertising campaign presents an energetic and bold scene focused on embracing the fashion concept of 'wardrobing.' The image features young adults dressed in eye-catching Diesel clothing, sitting nonchalantly. Visible tags on clothing items emphasize the campaign's playful encouragement to 'Enjoy Before Returning.' The setting is vibrant and urban, with striking patterns and designs that capture the essence of trendy streetwear. Bright neon colors and a mix of edgy attire create a rebellious yet fashionable vibe. Beside the model, return policy instructions are subtly integrated into the design, blending the theme of flexibility and freedom in clothing purchases. The campaign message is clear: experience and enjoy fashion without limitations.