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ANDY Awards

Creative Award
New York, United States
Diesel - "EBR Taxi" by ANDY Awards 2020

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TitleEBR Taxi
Agency
Campaign Enjoy Before Returning
Advertiser Diesel
Brand Diesel
Date of First Broadcast/Publication 2020 / 4
Product Diesel
Business Sector Apparel, Fashion & Footwear
Story Wardrobing is the act of buying clothes, wearing them for the occasion and returning them within 14 days for a full refund. For the launch of the FW19 collection, instead of fighting it, Diesel embraced wardrobing and encouraged people to ENJOY BEFORE RETURNING both gaining new customers and reducing returns in the process.
Media Type Print
AI Description The Diesel 'EBR Taxi' ad campaign embraces the concept of wardrobing in a playful and rebellious manner. In the nighttime cityscape, two stylish models with bold Diesel tags clearly visible, express an edgy and modern urban vibe. Set against the backdrop of a vibrant city, the models stand next to a bright yellow taxi, suggesting movement and the fast-paced life of a city at night. The tagline 'Enjoy Before Returning' encourages customers to indulge in the brand's new collection without the guilt of long-term commitment. Bold colors and contemporary styles define the visual aesthetic, conveying a message of nonconformity and empowerment aligned with the brand's identity. Diesel's approach is confident, inviting fashion enthusiasts to explore and enjoy their offerings with the freedom to return them if they wish, reflecting a modern consumer culture.