Changing The Game
Brand
Microsoft
Agency
McCANN, New York
Country
United States
Activity
Consumer Electronics & Audio-Visual
Media
Others
The video game industry has long ignored players with limited mobility. As a result, gamers with limited mobility would either hack together hodgepodge tools and homemade controllers or had to spend a lot of money on a custom controller just to be able to play. For most, gaming was impossible. As the brand committed to empowering everyone to achieve more, Microsoft designed the first controller for gamers with limited mobility. Our objective was to shine a light on how the Xbox Adaptive Controller enhances their gaming experience and empowers them to compete in new ways.
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Awards (4)
- Gold - BRAVERY
- Gold - IDEA
- Gold - CRAFT
- Gold - RESET
