Microsoft - "Changing The Game" by ANDY Awards 2020
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Microsoft - "Changing The Game"
This ad is part of the ACT Responsible Collection
- Brand: Microsoft
- Country: United States
- Advertiser: Microsoft
| Title | Changing The Game |
| Agency | McCANN |
| Campaign | Changing The Game |
| Advertiser | Microsoft |
| Brand | Microsoft |
| Posted | April 2020 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| Length | |
| AI Description | The ad "Changing The Game" by Microsoft presents the Xbox Adaptive Controller, designed to make gaming accessible to players with limited mobility. It begins by highlighting that while video games offer incredible experiences, 33 million disabled gamers don’t have the same experience. Young gamers share their stories, showing how the adaptive controller allows them to play on an equal playing field with their peers. The ad intersperses user experiences with scenes from the controller's use in various gaming scenarios. There's a focus on the joy and empowerment felt by the gamers and their families. News clips demonstrate the ad's positive reception at the Super Bowl, emphasizing its impact. It closes by showing the widespread support and the message of inclusivity the Xbox Adaptive Controller has fostered. |
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