Microsoft - "Changing The Game" by ANDY Awards 2020
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Microsoft - "Changing The Game"
This ad is part of the ACT Responsible Collection
- Brand: Microsoft
- Country: United States
- Advertiser: Microsoft
| Title | Changing The Game |
| Agency | McCANN |
| Campaign | Changing The Game |
| Advertiser | Microsoft |
| Brand | Microsoft |
| Posted | April 2020 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| Length | |
| AI Description | The Microsoft ad "Changing The Game" highlights the impact of the adaptive gaming controller on kids with disabilities. It centers on Owen, a young boy with Escobar syndrome, who shares his love for video games. Through heartwarming scenes, the ad showcases Owen interacting with friends using the adaptive controller, emphasizing inclusive play. The narrative illustrates Owen's daily life, including the supportive role of his family in overcoming challenges. Bright visuals capture scenes at home and playing games, reinforcing themes of joy, inclusivity, and empowerment. The final message underlines Microsoft's commitment to accessibility: "When everybody plays, we all win." |
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